Brand Introduction

Hong Ya Hamburger was established in 1987. It was previously a breakfast franchise known as “Mei Burger.” To set itself apart from other business rivals, management of the franchise redesigned the logo, and integrated a lively, more recognizable corporate visual identity. The newly-minted Hong Ya Hamburger logo was officially inaugurated in 1995 to attract franchisees to come on board.
In its earliest days, Hong Ya Hamburger focused predominantly on producing western breakfast items and dairy products. Over time, it grew into a unique brand retailer, and created a fusion menu of Taiwanese and western fast food. As of now, Hong Ya Hamburger has over 1,015 potential partners and franchisees throughout the island.

Hong Ya Hamburger is committed to “service from the heart, business integrity, and an authentic food experience.” The company continues to invest a substantial level of manpower and resources into finding fresh, reliable and quality ingredients with its partners. Independent business locations are set up in Taipei, Taichung and Tainan, with factories, offices and distribution centers installed to ensure a speedy supply service.

Also, to ensure business sustainability, Hong Ya Hamburger established a robust training program for potential franchisees, as well as a post-opening business management and consultation support service to improve franchisee profitability. The company is also actively involved in a variety of charity events to pay back to the community.

Official Website: https://www.hongya88.com.tw

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